Join our expanding network of global partners!
So what? who cares? why you? is expanding globally through the expertise of local partnerships. We are looking for high caliber partners to expand our global presence for the So what? who cares? why you?® commercialization methodology.
If you have experience delivering commercialization, entrepreneurship or economic development programs and would like to discuss collaborating with us to bring So what? who cares? why you? to your audiences, please contact us.
We are pleased to include the following organizations as collaboration and delivery partners:

Idaho TechConnect (TechConnect) is the state's first and only private-public non-profit organization focused solely on the development, transfer and commercialization of technology. Formalized in April 2006 as a statewide entity, TechConnect bridges the gap between ideas, research and patents and the enabling people, money and facilities. Six regional offices work with entrepreneurs and companies to turn Idaho ideas into Idaho businesses, create products, establish and grow R&D programs, seek funding and compete in the global marketplace.
A statewide Board of Directors consisting of entrepreneurs, service providers, tech transfer officers from the Idaho National Lab and government leaders oversee the six person staff and ensure carry out of the organization's mission. TechConnect's mission is to accelerate Idaho's innovation-based economy by connecting people, ideas and resources in four areas: building an entrepreneurial culture, promoting industry-university collaboration, facilitating commercialization and encouraging investment in infrastructure to support an innovation-based economy.
Targeting Innovation is a specialist technology and innovation consultancy helping organisations profit from new ideas, business processes, partnerships and technologies. Targeting Innovation represents the So what? who cares? why you?® methodology in the United Kingdom and Ireland.
Since 1993, we have helped over 5000 businesses to achieve their goals by bringing together:
- an innovative and flexible approach to customer problems,
- backed by proven methodologies and a strong record of delivery,
- a seasoned team of experts with real world business experience,
- good networks in the public, private and academic sectors across Europe.
We work regionally, nationally and internationally from our head office in Glasgow, Scotland and our satellite offices in Leeds and Aberdeen. The Targeting Innovation team encompasses a wide range of skills, expertise and experience ensuring we deliver independent, impartial expertise in a range of business sectors to both public and private sector customers.

www.morgancradock.com
www.thecommercialisationacademy.com
Morgan Cradock is a strategy and commercialisation consultancy dedicated to driving profitable growth of new technology. Founding Directors, Toni Morgan and Michael Cradock, bring together a unique and valuable offering for their national and international clients.
Toni Morgan is an MBA-qualified Human Resources specialist focused on identification, assessment and development of management teams in large corporations and early-stage companies. As a KPMG-qualified Chartered Accountant and experienced entrepreneur, Michael Cradock draws upon his depth and breadth of client experience to help organizations clarify their strategy and path to market, and successfully commercialise their ideas.
Based near Sydney in Australia, Morgan Cradock is an independent accredited consultant for The Australian Small Scale Offerings Board (ASSOB) – the largest unlisted securities platform in Australia.
For further information please visit http://www.morgancradock.com or contact Michael Cradock via email to michael@morgancradock.com.

Dr. Cris Johnsrud is the principal consultant at Pathfinder Research, Inc., a consulting business she founded in 2002 (www.PathfinderResearchInc.com) to deliver consulting, training, and other services in the area of technology transfer, commercialization, and business development. Pathfinder works with many organizations, including colleges and universities, federal laboratories, business incubators, and private enterprises to accelerate technology commercialization, strengthen leadership capabilities, and execute on growth opportunities. Through a number of strategic partnerships with expert consultants in regulatory affairs, quality systems, translational research, marketing and communications, as well as other specialized management services, Pathfinder custom tailors solutions to meet each customer's unique needs.
Cris has spent more than 25 years working in technology commercialization, and she has participated in numerous initiatives designed to build the innovation economy throughout Florida and the southeastern US. She currently manages the Federal Laboratory Consortium's Southeast Region Support Office to provide business and industry with easy access to the technology resources of the federal laboratories in the region. During her career Cris has written winning proposals for a number of university colleges and departments totaling more than $100 million, has evaluated and benchmarked technology transfer offices at universities and federal laboratories, has conducted extensive research on business incubators in the US and internationally, and has led development of networking tools to assist entrepreneurs to identify scientific and technical experts to solve product development challenges. More recently, she has organized and coached small groups of scientists to transition successfully from the "culture of the laboratory" to the "culture of the corporate board room."
Cris is a member of the Board of Trustees of the Gainesville Area Innovation Network (serving as President for 2009), a Fellow of the International Association for Management of Technology, a Fellow of the Society of Applied Anthropology, a member of BioFlorida, the Florida Business Incubator Association, the Better Business Bureau, the Gainesville Area Chamber of Commerce, and several other industry and professional associations.
Pathfinder Research is the collaborative partner for So what? who cares? why you? in the state of Florida. Contact Cris Johnsrud at (386) 454-5676.














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