Wendy Kennedy is a seasoned technology industry executive, award-winning professor, and author who has written on the subject of commercializing innovative technology ideas. She developed her trademark So what? who cares? why you?® methodology to help scientists, inventors and tech entrepreneurs articulate the commercial opportunity that great technical ideas and product innovations represent.
She brings So what? who cares? why you?® to scientists, researchers, and entrepreneurs throughout Canada, the United States, and the European Union.
Read more about Wendy on her website.
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