On Wednesday night I took the opportunity to listen to a tele-seminar offered by Steve Harrison who is a recognized expert in my sector of information products and services. You've likely heard others remark that if you can get 1 piece of take-away advice in a seminar etc., it's time well spent. If this is the metric, then I spent my time VERY well. I took 12 pages of notes and walked away with lots of practical ideas to implement for my own business.
However, enough about me....I believe some of Steve's advice is valuable for inventors and entrepreneurs in general. One point that struck me is his observation that "selling is serving". What a powerful mindshift to think of selling as informing, sharing, and "serving" prospects. If you're like most entrepreneurs, you shy away from selling. You've created something you truly believe the world needs, but you'd rather not have to "pound the pavement" to tell them about it. Don't be afraid to admit this -- you're like 99% of entrepreneurs -- they are inventors first and new to the entrepreneurial game. You're the rare few that are naturals at inventing and selling. But, the good news is...you can change this....
How you think is how you act....this was a favorite expression of a professor of mine many years ago. So think about Selling as Serving....and don't thank me, thank Steve Harrison.
For more insights on the entrepreneurial journey, visit Wendy online at www.wendykennedy.com
Enjoy Your Journey!
Wendy
Entrepreneurial Professor
