So What? Who Cares? Why You?

My Book - So What's Different?

What's Different?  well let me say this -- I always said that when I write my first book it would stand out from the crowd.  It would be a combination of lessons learned, how-to, and would be a life-long resource for whoever invested in it.

Well I think I've achieved this.  For starters, it's completely illustrated in 4 color and full of quick-tips, worksheets, real-world tools and techniques, and of course, thanks to my fabulous clients, it's chock full of great practical examples of how to articulate the business value of new and novel ideas. 

Things like this:

And Quick Tips like this:

And of course there's the ToolShed, an online support center that comes with the book:

 

Check in tomorrow and i'll show you more sneak peaks from inside and tell you about my first major customer deal.

Enjoy your day!

Wendy

The Book - Part One

I promised some juice about my new book so here's the first glimpse.

My book is a roll-up your sleeves, how-to guide for science and technology inventors.  Those of you who know me know that i've spent my life working with scientists and engineers who've invented something new and novel. 

So after 20+ years, I decided to take my tools and techniques and put them into a step-by-step guide for these folks.  I've spent the better part of the past 14 months putting this together.  It's 14 months of writing but it includes how-to's and lessons learned over the course of my career.

It's 10 chapters, 150 pages, full of step by step how to's, real world case examples, and worksheets to take a new idea and wrap it in business language for presentation to investors, first customers, or business partners.

The cool thing is that half way through the book writing I did a major book deal for national distribution.  Nothing inspires you to finish a book more than a book deal.  I'll tell you about that tomorrow.

Stay tuned,

Wendy

author/advisor/lady with the flipcharts
So what? who cares? why you?
www.wendykennedy.com

Don't Hate Me...

I feel like a teenager that's afraid to come home after spending 3 days of partying with my friends.  Knowing that I'm going to be read the riot act and just avoiding the inevitable by staying away longer.

That's how I feel about not posting to my BLOG regularly -- most of you know that I'm self-publishing a book -- and i know it's no excuse -- but the writing has been no small task -- much more than i thought when i started out on this marathon!!

BUT IT'S DONE!!!

The books arrived last night -- bound and ready for distribution.  What's it look like and what's the title?  Stay tuned to this BLOG...in the next several posts i'm going to give you a glimpse into my exciting new world. 

With the book done and the online support tools complete, I've got oooodles of time to write now...so please stay tuned.

Be sure to sign up on my web site at www.wendykennedy.com to be sure to get these blog alerts.

BlogLet Problems

hi all,

I've decided to remove the bloglet email alert off my BLOG because of countless technical difficulties.  As many of you have found out, it's unreliable.  My web guy tells me there's a problem with the interface between bloglet and Typepad, and there's little interest to fix the problem, so rather than suffer with its sporatic performance, I'm moving over to www.feedblitz.com.

For now, please register on my web site to be sure to get my BLOG posts (I promise there's some exciting news coming in the days ahead that will explain why i've been AWOL!!!) .  Once I have feedblitz working and bullet proofed, I'll let you know.

Thanks for your patience.

Wendy