So What? Who Cares? Why You?
Perhaps the title should be "how new and novel are you?"
That's the real question.
It's always nice to be offer some new and unique, but just how new and novel are you to your target customers? Sometimes being "too new" can be a dangerous thing.
Remember all of us who can't program the clock on our VCRs.
The more new and novel you are the riskier bet you are for your customers. Investors like to see innovative ideas, but they also like to see customer problems being solved.
So take your customer's temperature on just how "new and novel" they see you as. You may have work to do so make them comfortable that you're not a risky bet. If you don't fit easily into their infrastructure and systems, this will be a barrier to adoption. And don't be naiive - just because a customer buys one to "try", doesn't mean they'll scale it out across their organization. They may just be playing with it "cause it's new and novel".
Don't get caught in this trap -- I've been there and it's painful when customers see you as an experiment and not a solution to their problems.
Enjoy Your Day!
Wendy
author/advisor/lady with the flipcharts
www.wendykennedy.com
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