If you really want to turbo charge your growth, then start thinking about marketing as a discipline and not that function that produces ads, promotions, trade shows. There's a great article by Sergio Zyman in October's CMO Magazine that makes a great point about this.
If you can set a tone from the top-down that marketing is everywhere in the company, then you have a chance to get growth firing on all cylinders. Think about this for a moment...
Look inside every department of a company and you'll find marketing at work -- from the customer service reps talking on the phone, to the training department, through to the finance department collecting receivables -- if you change the way you think about marketing, you'll get everyone inspired to put their shoulder to the marketing wheel.
This is when marketing really comes to life and delivers value! You are not getting the multiplier effect of marketing when you think about it as a functional departmetn that produces tradeshows and brochures. Change your thinking and that of your team and ignite your growth!
Enjoy your Day!
Wendy
author/advisor/lady with the flipcharts
www.wendykennedy.com
Wendy
I agree totally about marketing permeating the whole of the organisation. Companies that do well either understand this or intuitively use it.
Posted by: Jim | April 02, 2007 at 03:06 PM