When you’re starting out (and any other time for that matter), the first thing you need is revenue – no arguing with that. But there’s good revenue and then bad revenue – and the key to success is in knowing the difference.
Good revenue is the type that moves you further along your business path – where you can get the snowball rolling. Bad revenue is the type that has you changing your product and diverting your resources in order to customize a product for customer.
At an advisory board meeting yesterday, we spent a lot of time discussing how to adapt the offering to suit an “out of segment” customer. A bad habit to get into – yes, we all need revenue, but at what cost.
Try and stay committed to your focus – get your team asking “is this good revenue or bad”.
Enjoy your day!
Wendy
author/advisor/lady with the flipcharts!
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