If you're like most folks in startup land, you've got callouses and blisters from crafting investor documents. You know the ones - those ten slide presentations (yah, right!!!), 2-page investment summaries, and not to be forgotten, business plan bible.
Several times in these documents I've found myself debating where you should put the "ask".
This morning I dug out an article written by PowerPoint guru, Cliff Atkinson. Cliff makes a great case for putting your most important slide, "the money slide", up front. I had this discussion with a couple of founders on Monday and thought some perspective on this topic could be useful for others.
Read Cliff's article here.
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