Want to get a better grasp of "Who REALLY Cares" about what you've got.
Check out my HOW-TO guide on Casting for Customers, posted under Growth Tools. I promise you it's a great way to think beyond your first instincts about who your customer is. Often the people who care "most" and offer the most potential for $$$, are not the ones we first identify.
Print it out and take it to the cottage this weekend for some mental floss.
Wendy K. - author/advisor/lady with the flipcharts
So What? Who Cares? Why You?
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