Well today’s the day – I’d like to introduce you to one of my favourite tools for business builders – the segment fishbone!
Believe it or not one of the very common mistakes made by entrepreneurs is a failure to explore customers beyond the first customer type the product was conceived for. They pick their target segment without exploring other potential segments that might exist. The danger here is that some very lucrative market segments get ruled out before even being considered.
The fishbone helps you to be brainstorm and think outside the box to identify as many potential customer types/segments as possible. It helps you see patterns in subgroups and potentially larger groupings of customer segments beyond what you originally thought.
If you’d like a quick “how-to” guide for this tool, email me and I’ll send it to you. It’s an eye opener.
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Posted by: v i a g r a en ligne | February 02, 2012 at 11:34 AM
_. Hi, interesting article. There are some writings that are similar but none of them is as excellent as yours. Thank You!
Posted by: Gregory | January 31, 2012 at 04:04 AM