Those of you as old as I am might remember Mr. DressUp and his tickle trunk. His treasure chest full of goodies he kept for years. Well, today I was digging through my own tickle trunk and found a product launch guide that I had bought five years ago.
It was my best friend in 2001 when I was in charge of two major product launches, one being a complete software product overhaul. A couple of people recently asked me if I had a template, so here it is.
It's from Impact Marketing Product Launch Tips . They also have a how-to guide called the "Product Launch Primer" (which I purchased).
Every company, small and large, needs to think about launches and not just releasing a product "when it's ready". If you want to ignite your business, then inject a launch discipline into your company - it's a powerful tool both internally and externally.
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