So What? Who Cares? Why You?

Proven Tools

SoWhat? WhoCares? WhyYou? is a dynamic, living methodology that works to align a business around it’s “edge”. It incorporates various tools that guide entrepreneurs to discover the answers necessary to turn an idea into a business.

The tools include category maps to define where in the market you “fit”, unique guides to brainstorm markets and customer segments, a “pain profile” to diagnose the customer’s pain and identify product development priorities, perceptual grids, messaging templates and more.

Do You Have the Edge?

Every entrepreneur can relate to the challenge of answering the questions, SoWhat? WhoCares? WhyYou? Whether or not customers, business partners, and investors come right out and ask it, these are the questions they want answered about your business.

SoWhat? WhoCares? WhyYou? is a proven and easy-to-learn methodology created to help entrepreneurs with new business ideas define their competitive edge and articulate it in a compelling value proposition.

It is an empowering framework because once an entrepreneur has it, it can be used again and again. In fact, Wendy has used the method to guide more than 1,000 entrepreneurs throughout Canada, the U.S.A. and Europe to discover their “edge” and articulate it in a clear, compelling business proposition.